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Reciprocal Brand Ambassadors
Reciprocal brand ambassadorship
describes a situation in which
two brands promote each other in
order to increase brand
awareness and/or gain mutual
benefits.
In
IRBAN, reciprocal brand
ambassadors are predominantly
individual passion-mates,
vision-mates, mission-mates,
purpose-mates and/or
journey-mates who are happy to
share their positive
collaboration experiences with
other network members. By doing
so, they celebrate joint
achievements, promote innovative
approaches to value creation,
and inspire new partnerships
among IRBAN members.
Synergistic Growth
IRBAN members grow
synergistically by helping each
other grow and by enlarging the
market for their value
propositions. IRBAN helps
synergize diverse approaches to
value innovation, creation
processes, and customer
acquisition. Diverse reciprocal
word-of-mouth (MoU) marketing
voices make a mighty chorus.
Emotional Benefits
Do
you feel happier when someone
expresses an interest in a
subject you are passionate about
as well as an appreciation of
your achievements in that area?
Do you have positive feelings
about that other person when
this happens?
IRBAN makes such moments of
happiness to happen more
frequently. It also helps you
share that feeling with others
by expressing an interest in
their passions as well as an
appreciation of their
achievements.
IRBAN helps share positive
collaboration experiences,
promote great value-creation
practices, and inspires new
partnerships among people and
organisations. |
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