Innovation and Entrepreneurship e-Coach Innompic Games Vadim Kotelnikov  

Brand Appeal


Business Design

Stand Out


Vadim Kotelnikov, founder of Innompic Games

Brand appeal is a powerful business strategy. Love all people and make this love clearly visible and felt!

Vadim Kotelnikov personal icon


Author  e-Coach  



BRAND APPEAL - benefits, value innovation  

Brand Appeal is the power of attract, please, stimulate and interest both prospects and repeat customers.

This competitive differentiation strategy is used by disruptive innopreneurs  and  leading companies to amaze people and turn them to passionate followers and/or beloved customers.






Growth Mindset dare to make a difference Innompic Games Planet of Loving Creators  

Three brand attributes play a great role in attracting people from all over the World to Innompic Games:

Vision turning the Earth to a Planet of Loving Creators

Gesture creating and giving with love

Anthem 'I Have a Difference To Make!'




The teaser trailer of the movie 'Planet of Loving Creators'  showcases the brand appeal of Innompic Games





Emotional Connection

Forging an emotional connection with constituents is another critical component of brand humanization. Inspire positive emotions. People forget what is said easily, but they will never forget how your brand appeal made them feel.



Brand Attributes

Strategic Business Success

Cafe 'Soulmates'




A strong appealing brand creates customers. It engages customers and partners with valuable information and interaction at each point of contact.

Brand appeal is also about keeping customers interested in buying from you. This is achieved through relentless value innovation. Customers should be attracted by the promise you make and by the value you deliver.




Your Story

Your story is a powerful thing you have as a brand. Tell it passionately!


How To Market Radical Innovations

Story Telling