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Problem Addressed
Gyms
(fitness industry) were one of the worst
hit industries with the Covid-19 impact.
Revenues were certainly affected and
they still experiencing the impact
because people still are not comfortable
holding any gym equipment without
certainty of the hygiene levels and
people just avoiding contact with
surfaces and other people.
Invention
Brand name:
e-360
Wellness
Product vision: Provide a wholistic
and fulfilling life journey in a click.
Partnering
Gyms will
partner with health and wellness coaches
and they all stand to benefit from a
diverse audience with each party
bringing its clientele to the
partnership. They then host their
sessions on a website, which will also
host an e-commerce capability where
individuals can order and buy gym
equipment, wellness books and health
foods online.
Creative Marketing
Value Mantra:
Wellness, Balance,
Customisation
Marketing
Slogans: Click to
wholeness
With just a click one can access
everything to do
The website will be accessible to anyone
for basic information and buying items
however in order to access more
customised tips, videos etc they will
need to create a profile which will
attract an annual membership fee.
Unique Selling
Proposition (USP):
Its an all-in-one platform and one can
get customised one-on-one sessions and
health/fitness lifestyle tips. They will
also get prompts on their phones that
they need to check website for something
that suits their profile needs as well
as prompts to even drink water at
particular intervals.
Advertising and Communication
Social media will be the main
advertising and communication tool
because of its broad reach and low cost.
e-360 wellness will have tailor made
adverts for the gyms using mostly video
content which has lasting impact,
driving uptake. There will be promotions
to drive uptake with the gyms being the
main target and driver of the
partnerships. There will also be
telemarketing and broad dissemination of
information on e-360 wellness site to
create awareness and interest. There
will also be use of influencers to
create buzz and spread word of mouth for
the product.
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