You may have a great business idea and technology,
still your ambitious venture is bound to fail if you don't create
a remarkable brand .

Hard and Soft Brand Attributes Vadim Kotelnikov Value Mantra Example Example Name Vision Logo Slogan Brand Appeal Positioning Brand Attributes: Hard and Soft

STAND OUT from your competition 

 

 

Brand Attributes represent the essence of the brand and portray a company's brand characteristics. This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers.  >>>

 

 

 

Hard Brand Attributes

Hard brand attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, taglines, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.

 

 

Soft Brand Attributes

Soft brand attributes are intangible features that are developed through design and implementation of differentiated value creation strategies.

Examples of soft brand attributes are Uniqueness, Transcendence, Appeal, Positioning, , Credibility, Consistency and Sustainability.

 

 

Brand Name

Vision

Marketing Slogan

Value Mantra

USP

AmaRes

Leading value innovation exchange network

Charm & Ambrosia

Innovate, Share, Amaze

Co-create to stand out!