You may have a great business idea and technology,
still your ambitious venture is bound to fail if you don't create
a remarkable brand .

Hard and Soft Brand Attributes Vadim Kotelnikov Value Mantra Example Example Name Vision Logo Slogan Brand Appeal Positioning Brand Attributes: Hard and Soft

 

 

 

 

 

Brand Attributes represent the essence of the brand and portray a company's brand characteristics. This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers.  >>>

 

STAND OUT from your competition    Differentiation Strategies  >>  Brand Appeal

 

 

 

Hard Brand Attributes

Hard brand attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.

  Example

 

  Hard Brand Attributes of INNOMPIC GAMES

Names: Innompics, Innompic Games

Vision: Planet of Loving Creators

Gesture: Hand creating and hand giving with love

Anthem: song I Have a Difference To Make!

Slogan: Grow fast, thrive globally

Value Mantra: Learn, Create, Thrive

 

 

Advantages of Strong Brands    Name    Logo Design    Advertising Slogan  >>  Examples

 

 

 

 

 

Soft Brand Attributes

Soft brand attributes are intangible features that are developed through development and implementation of differentiated value creation strategies.

Examples of soft brand attributes are Uniqueness, Transcendence, Appeal, Positioning, , Credibility, Consistency and Sustainability.

 

Brand Management      Brand Appeal    How To Market Radical Innovations