The main duty for an
Entrepreneur is to
invent in order to reach
entrepreneurial success. Become successful Entrepreneur
not only successful by itself, but inspire and leverage
innovation to others for a whole better world. So, we
introduce to you a metaphoric model to reach entrepreneurial
success which inspire innovation that is, The ISTANA
Istana in Malay is a castle. The place where Kings and
Queens reside. The leader of a nation. As an entrepreneur,
we need to acknowledge that we are the kings and queens, the
ISTANA is our innovation and our nation are our
entrepreneurial success. Now, we use ISTANA as a metaphoric
model to help us achieve our entrepreneurial success. Before
you start any innovation, as an entrepreneur, imagine that
you are a king and you enter your palace with the hope to
strengthen your nation through innovation and invention.
Leading and leverage with innovation. Innovation is always
risky, but when successful, it can propel companies
forward. The roof should protect the structure at any cost.
Whether it be rain, the sun, or even an
enemy attack. This means that it should cover
everything, and everyone inside the ISTANA. This roof,
represent your innovation. It is always on top, and it is
always the last to be build. Because in order to have the
roof, you need to have the base and the pillars. Your
innovation should be uplift by the method of the solution
and should solve the problem that you encounter.
Specifically, your innovation should execute the solution
and solve the problem, it should cover everything in your
journey to entrepreneurial success.
How to drive the creation of innovative products and
services by cultivating creativity and risk-taking at all
levels. Imagine the hole somehow weakened the structure of
the ISTANA. Therefore, you need the pillars to strengthened
it. The Pillars is the
solution to the problem that is going to strengthen your
idea. Now, the pillars in the ISTANA should strengthen the
structure of the building. It should not be affected by the
hole or the crack because it is the one that solve it.
Therefore, the pillars represent the solution to the problem
that you encounter in the first place. It does not represent
your innovation; it should be the method of solution that
your innovation going to use to reach your entrepreneurial
Letís imagine, you walk in your ISTANA, amazed by the
history that it kept through the kings before you. But then,
you see a crack, a hole, something that somehow weaken the
structure of the ISTANA. This hole, this crack in the floor
represents the problem that your innovation needs to solve
because it blocks you from your entrepreneurial success.
Even though a crack or a hole, a problem to be specific is
not something likeable, it is somehow the starting point of
our idea. Our innovation. Thatís is why it is at the floor.
It became the base of the idea.