Win First, and
then Go To War
Sun Tzu, the author of
The Art of War, believed that victory is won long before
the confrontation and insisted that a skilled warrior can
observe, calculate and outwit the adversary without ever
engaging in a battle. ‘Victorious warriors win first and then go
to war, while defeated warriors go to war first and then seek to
win,’ he said. This philosophy works in any competitive
environment where people, or companies find themselves
contesting with one another for a specific goal.
enemy and know yourself – your victory will be painless.
Know the weather and the field – your victory will be complete.
Carefully compare the opposing
army with your own, so that you may know where strength is
superabundant and where it is deficient.
You can deter your potential enemy
by using his weaknesses against him.
Attack him when he is unprepared.
Leave when he least expects it...