Why do new products fail?

Because any breakthrough innovation and a journey from an idea to customer success has a lot of enemies, both internal and external.

Make it a habit to think for your enemies!

  How To Build a Successful Startup - play Innovation Football


Art of War: Know Your Enemy, Sun Tzu, Innovation Football  

Play InnoBall InnoBall simulation games that helps you think for your enemies.

Don't be negative or cynical, be anticipative and constructive. The objective is to anticipate challenges with the implementation plan and to turn them to opportunities.




Market Resistance

Empathize with your customers. If you were your target customer group, how would your disruptive offering seem to them? What they may dislike or be suspicious of? What existing ties may cause their strong resistance to change? What could make them abandon their old habits and switch to your product?

Such anticipation exercises will help you both prepare a winning customer value proposition and sell your product empathetically.


Creating Customers

How To Sell Radical Innovations

Enemies of Innovation

Uncreative Person: 10 Lack-Offs

How To Prevent Innovation



Innompics, Entrepreneurial Games, Innoball, Innovation Football, Innovators vs Opponents, creative problem solving, anticipation, expert evaluation  


If you were your multi-faced and multi-faceted competitor, how would you try to kill your innovation? Would you target the team, the partners, the market, or all of them?




How could you outsmart the competitors, anticipate their attacks and prevent or solve problems created by them?

How could you turn these problems to opportunities?





Resistance to Change

If you were the Resistance To Change, what barriers would you erect inside and around your project? How could you overcome these barriers?


Enemies of Change

How To Overcome Resistance to Change




Bad Luck

If you were Bad Luck, what failures would you cause in your product, project, technology, organization, processes, partnerships or customer creation and acquisition approaches? How could you reduce these risks or turn these failures into opportunities?





#1 Peace Platform

Enemies of Peace








Anticipate Challenges and Turn them to Opportunities




Vadim Kotelnikov, founder of Innompic Games

Launching a radical innovation / change project without playing a simulation game is like starting a football game naively believing that the opposing team does not exist.

icon logo Vadim Kotelnikov Vadim


e-Coach      Innoball



Innobanll Innovation Brainball strategic entrepreneurial simulation game InnoBall

is a powerful success catalyst that helps you create radical innovations, make big changes, pursue entrepreneurial opportunities,
and also assess the strength of an innovation team and select the best ventures to invest in




Watch how the above two InnoBall players
established their successful startups





Worldbiotics Global Startup Success Story, social entrepreneur Kseniya Kotelnikova, Russia 

Healthbiotics startup


Miss Innovation World award winner



AmaThe logo amateur theatre 

AmaThe startup


Mister Innovation World award winner




If you really want to understand someone, free yourself from you ego and
become the person you want to understand.




Win First, and then Go To War

Sun Tzu, the author of The Art of War, believed that victory is won long before the confrontation and insisted that a skilled warrior can observe, calculate and outwit the adversary without ever engaging in a battle.

"Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win."

This philosophy works in any competitive environment where people, or companies find themselves contesting with one another for a specific goal.  >>>

Advices by Sun Tzu

Know your enemy and know yourself your victory will be painless.
Know the weather and the field your victory will be complete.

Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.

You can deter your potential enemy by using his weaknesses against him.

Attack him when he is unprepared. Leave when he least expects it... More






Innoball is to help you to prepare to win




Benefits of Innoball  ●  Ideation Process  ●  Innoball Trainings

Kore 10 Innovative Thinking Tools >> Anticipating Opponents' Moves