is about creating strategic options and making strategic
choices. You have a strategy if you can point to the options you
have chosen among and explain why you made the choice you did.
Entrepreneurial strategy is about making breakthrough choices
among realistic options to use your capabilities and resources
to achieve your
Making Better Strategic Decisions
Consider alternatives to choose from to
make a better and more viable strategic decision.
Giving reasonable alternatives a fair evaluation by comparing them to
each other against the same criteria
encourages focused assessment and improves longer term commitment to the
If you want your strategy to work,
take stock of it periodically to see whether your choices lead to the
in a constantly changing environment. Learn from the strategic feedback,
find new opportunities and threats,
define new alternatives and make a new
choice among them.
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