solve challenging problems innovatively and/or create
significant improvements in
customer value compared with
Such innovations are often the
result of research and development labs (R&D).
create large technological advances and can catapult a
company, product or service
A disruptive innovation is a
proactive innovation that brings to a market a very
different value proposition than had been available
previously, creates a new market and value network and
eventually disrupts an existing market and value network,
displacing established leaders.
A disruptive innovation serves
a market segment that did not exist before. Consequently, it
usually entails a change in a business model and creation of
brand. It initially provides inferior financial
performance, but may ultimately result in huge
capitalization growth and
transforms markets, the society and the nature of
Game changers develop
innovations and introduce new product categories that have a
radical impact on how people perceive the world, think and
Such innovations enthuse
visionaries and opportunity seekers.
Game changing innovations
require creation of radically
new business models and can
long-term success for a business.