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Problem Addressed
New
contacts created in traditional
entertainment-focused cafes and through
social networks are skin-deep.
Invention
An
innovative cafe 'Soulmate' helps its
guests to find true soulmates by
conducting challenge-based joyful
creative activities jointly.
Creative Challenges
Homework
Some
Creative Challenges are given in
advance. Some guests arrive with
ready-to-show creative solutions. They
inform the organisers in advance that
they have a creative solution to
demonstrate. The program starts with a
warm-up session during which these
pre-registered guests showcase their
creative solutions.
On-Site Challenges
Organisers
offer their guests a choice of Creative
Challenges to address.
Creative Groups
Each guest
joins the group formed to address the
Creative Challenge of his or her choice.
Guests
address fun-full Creative Challenges
joyfully. In response to given Creative
Challenges they create what they like to
and what they are best at: drawings,
music, song, dance, verse, story,
artistic performance.
During
this exercise, guest connect at deeper
levels, make friends, invent and design
joint projects.
Show
Joyful
show of creative solutions enhances the
atmosphere of fun, togetherness and
friendship.
Diversification Strategies
+ Virtual
Extension: virtual groups can be formed
and participate online.
+
IT-powered soulmate finder
+
Design and franchising of
expertise-specific 'Soulmates' cafes
Creative Marketing
Marketing
Slogans: 'Find
a soulmate', 'Connect at a deeper level'
Joyful
Song: a popular joyful viral
marketing song and 'Sudden Love' about
two souls who found each other in the 'Soulmate'
cafe is composed and promoted. The
videoclip of the song features guests of
'Soulmate' cafe; a new version of the
clips featuring new guests is created
every month.
Stories:
joyful and entertaining 'Soulmate'
stories − written and videos − by both
professional authors and by happy
beneficiaries are
published in social medias.
Franchising: Creative franchising
for diverse locations, social groups and
cultures.
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