Mefodi was an actor. He loved acting himself and he loved to
teach performing arts other people, especially kids.
Performing arts boost
creativity that helps people
achieve much more in life.
Besides, joint creative artful performances by a group
connect people at deeper levels, make them feel happier and build lasting
Mefodi registered an amateur theatre "AmaThe"
(Amazing Theatre) as a
startup in the city he lived and ... met with the first big challenge.
People in the city were too busy
and too overwhelmed with choices to notice another showbiz
Marfa Mefodi moved to a village where there are no
theatres, people are hungry for theatric performances, and
the collectivism is much higher.
'AmaThe' kids theatre became
admired in the village quickly.
A pandemic-caused quarantine
morphed the theatre. 'AmaThe' found itself with no actors
and no spectators.
Tech-savvy Mefodi adapted to the
new challenge quickly and created a
virtual 'AmaThe' with
all rehearsals and performances run online.
The new virtual 'AmaThe' got
Mefodi was running out of his
savings and had to invent and build revenue streams for 'AmaThe'.
a set of
brand attributes for 'AmaThe' and invented innovative
social media marketing strategies to attract 5-digit
daily Internet audience to outstanding 'AmaThe'
Thanks to the increased traffic of the 'AmaThe'
website the venture started generating small,
yet stable revenues from contextual ads.
Mefodi hired a passinate marketing pro who
started persuading companies targeting rural
areas to advertise at 'AmaThe' website and
through product placement in 'AmaThe' videos.
actors were famous in rural areas, some companies hired
'AmaThe' to produce video ads. 'AmaThe' became