AmaThe logo amateur theatre

Mefodi's 'AmaThe' is a performing arts school for kids and an amateur theatre that engages child actors.






Mefodi was an actor. He loved acting himself and he loved to teach performing arts other people, especially kids.

Performing arts boost creativity that helps people achieve much more in life.

Besides, joint creative artful performances by a group connect people at deeper levels, make them feel happier and build lasting friendships.

Mefodi registered an amateur theatre "AmaThe" (Amazing Theatre) as a startup in the city he lived and ... met with the first big challenge.


People in the city were too busy and too overwhelmed with choices to notice another showbiz startup.


Marfa Mefodi moved to a village where there are no theatres, people are hungry for theatric performances, and the collectivism is much higher.

'AmaThe' kids theatre became admired in the village quickly.


A pandemic-caused quarantine morphed the theatre. 'AmaThe' found itself with no actors and no spectators.


Tech-savvy Mefodi adapted to the new challenge quickly and created a virtual 'AmaThe' with all rehearsals and performances run online.

The new virtual 'AmaThe' got famous nationwide.


Mefodi was running out of his savings and had to invent and build revenue streams for 'AmaThe'.


Mefodi developed a set of appealing brand attributes for 'AmaThe' and invented innovative social media marketing strategies to attract 5-digit daily Internet audience to outstanding 'AmaThe' performances.

Thanks to the increased traffic of the 'AmaThe' website the venture started generating small, yet stable revenues from contextual ads.

Mefodi hired a passinate marketing pro who started persuading companies targeting rural areas to advertise at 'AmaThe' website and through product placement in 'AmaThe' videos.

AmaThe logo amateur theatre  

As 'AmaThe' actors were famous in rural areas, some companies hired 'AmaThe' to produce video ads. 'AmaThe' became financially sustainable.

Kids were HAPPY!










See also

'INNOTEUS Success Story'

of an innovative entrepreneur
presented by Dennis Kotelnikov
at 3rd World Innompic Games 2019.