Business designs describe different possible configurations of a business idea,
how this idea adds value, and how it is embodied in distinctive capabilities
to create
sustainable competitive advantage.

Strategic Business Design Business Model Brand Attributes Brand Appeal Business Ecosystem Business Design BUSINESS DESIGN components






THE ROLE of Business Design

Business Design provides a perspective to think strategically, systemically and creatively about your business model and develop it further.

In a business ecosystem, business design has fitness and sustainability functions. These functions can be improved either through better strategic moves, or by thinking creatively of a broader range of options from which to make strategic moves.

Design Thinking for Innovation and Entrepreneurship

Design thinking draws on customer empathy and customer feedback, imagination and logic, intuition and simulation games, functional and cross-functional expertise, holistic and analytical thinking, strategic and operational creativity, divergent and convergent thinking to explore the possibilities of what could be and innovate systemically in order to create the best customer value possible... More


Innompic Games  >>  Contests  >>  Mega Innovation    Brand Attributes    New Product Design





THREE LEVELS of Business Design

1. Strategic Business Design

Vision & Mission, Strategic Intent, Brand Attributes, Strategic Design Thinking, Customer Focus, Fitness, Strategic Flexibility, Balanced Business System

2. Business Model

Value Innovation, Systemic Innovation 360, Value Chain Structure, Customer Acquisition Strategies, Customer Value Proposition, Competitive Strategies, Stand-Out Strategies, Business, Revenue Model, Growth Strategies, Sustainability

3. Resources, Systems, Operations

People, Organizations, Systems, Processes, Profitability, Lean Production , Eco-Design, Cleaner Production


Design Thinking  >>  Strategic Design Thinking    Make Design Thrive in Your Organization










Innompic Games  Innompic Games

Teams make a presentation of a business design for their mega-innovation








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