social networking and social media
will move to the next curve of its
virtuous spiral of development.
previous curve of social networking,
when Facebook introduced the 'Like'
button, people loved to like everything.
Nowadays, that first feeling has gone.
People give their 'Likes' in a more
conscious and selective way.
Which POPULAR SERVICE WILL FADE OUT
current curve of social networking
many people are in love with 'Hei,
that's me!' photos and stories.
blogs are popular, and their authors
earn good money by advertising various
brands and products.
social media addiction and rootless
passion for low-value photos and stories
will wade by 2030. Most blog readers
will get fed up with shallow posts and
stop paying attention to them.
Advertisers will realise that their
association with value-poor bloggers
causes damage to their brand and stop
that's me' social business will die.
WHAT NEW SERVICE WILL FADE IN
that's me' curve blogging will move to
the next 'Hei, that's you' curve.
Higher-level bloggers will focus on
outstanding high value for their
readers and help them grow personally
and/or professionally. They will do so
whole-heartedly, not in a
'I-help-you-to-promote-myself' way that
many bloggers pursue currently.
will learn to see the difference between
loving creators and selfish
Advertisers will also treat these
higher-level bloggers differently − not
as money-making machines, but as a great
asset of their
positive brand image.
Higher-level bloggers will promote their
offerings in a
white-marketing way − they will be
helpers, not sellers.