Why

Having a powerful headline is important! Itís whatís displayed in the search results and bookmarks menu. Often your readers will recall your headline more so than the content itself.

What

The headline or heading is the text indicating the nature of the article below it.
A subordinate headline is placed immediately below its mother headline. It  is an explanatory title that briefly describes the content that follows.

How

Take the time to come up with headlines that will attract your audience. Name your article with keywords in mind. Think of how your article's name will appear in search results. Include the most relevant keywords in your subtitle.

 

 

 

Creative Challenge

Semi-Finals

1st Jul − 15 Sep

 

 

 

Create 3 attention-getting headlines (mother headline + subordinate headline) for articles / blog posts on IG 2020, its participants and contests.

Topics of the articles

IG 2020 event or any contest

Yourself or Your team

 IG 2020 learning opportunities
(what people can learn by participating in or by watching IG 2020)

 

 

 

Creative Challenge

Finals

1st − 30 Oct

 

 

 

Create 3 attention-getting headlines (mother headline + subordinate headline) for articles / blog posts on IG 2020, its participants and contests.

Topics of the articles

 IG 2020 Semi-Finals
(as a whole or a particular episode or a submission by a contestant)

G 2020 Finals

 Any other IG 2020 finalist (individual / team)

 

 

 

Innompiic Games examples

Vadim Kotelnikov, Founder of Innompic Games

The art of creation of attention-getting headlines in today's overcrowded marketplace and social medias is a must for those who want to get noticed and explored.

  Vadim Kotelnikov

Founder

 

 

Online World IG 2020

Mother Headline

Idea-rich Contestants in Body-less Games

Subordinate Headline

Online World Innompic Games 2020 stretch imagination, creativity and capabilities

  Great Headline online World Innompic Games 2020 Idea-rich contestants in body-less Games Vadim Kotelnikov

 

 

Innompic Games: Awards

 

Headline Master

Individual

 

 

 

Others Awards

The marks received in the 'Headline Master' contest will also be taken into account when defining the Creative Marketing award winners.

 

 

 

 

Innovation and Entrepreneurship e-Coach Innompic Games Vadim Kotelnikov

Attractive Headline

Understand key drivers of your targeted web surfers and use words that attract their attention