Problem Addressed

From buyer's (tourist) point of view, current entertainment programmes in hotels don't facilitate rapid socialising either within a tourist groups or with locals. All hotels compete in a 'red ocean' without trying to disrupt the market in order to stand out from the competition truly remarkably.

From the seller's (hotel) point of view, scarce revenue streams don't allow hotels to invest much in disruptive value innovations in order to become a #1 choice for tourists who want to get something extraordinary in exchange for a small additional fee.

Innovative Solution

Joyful mini Innompic Games (Mini-IG) as trademark service will help:

Tourists: have great fun, socialise at deeper levels, and get much more from a tour.

Hotels: create much greater value for their guests, and stand out from the competition.

How To Run Mini-IG

Tourists are given several creative challenges to choose from in advance. Each tourist demonstrates his/her creative solution during the Phase 1 of Mini-IG.  After the presentations, the moderator splits the tourist group into two teams and gives them 3 new creative challenges − one to be addressed by the entire team, and two other challenges are to be address by any individual team members. The teams are given 20 minutes for preparation of their creative responses. Both teams demonstrate their creative solutions afterwards.

Duration of Mini-IG: 2 hours

Creative Marketing

Global Innompic Ecosystem will promote Mini-IG in the the franchisee hotels, help them to stand out from the competition, and drive more tourists to them.