The Key To Great Achievements, Profits and Joy The main idea of your business is to make your customers’ lives better. When you focus on this, your job is easy, fulfilling, profitable and fun. Avoid the temptation to stereotype when innovating for real people. Real people don’t want to be treated as a tiny bit of a mass market. They have different aspirations, dreams, needs, and problems to be solved. Love your customers. Look at the world through their eyes, empathize with their feelings, dreams and thoughts. Walk a mile in their shoes to understand what motivates them, what they truly need and desire. When you design a new customer journey map, involve sales and customer service people to identify more areas for improvement throughout that journey and ultimately ensure that it’s as seamless and efficient as possible. Designing a New Product Love for customers is the springhead of the cascade of innovations and the river of revenues. >>> Design thinking draws on customer empathy and customer feedback. When you invent and design a new solution, map out the stages that your customers go through and make that experience easy, consistent and delighting. Understand what customers may expect from a new solution and strive to deliver something amazing that is beyond their expectations. Test, invite customers’ constant feedback, optimize, and improve your customer journey. Having made any significant changes, beta test them. Continue this human-centered design process until your create something that makes customers fall in love with! Empathetic Marketing and Selling Empathize with your customers, be them to understand their core emotional drivers and needs. Use these insights to offer them what benefit them most... More