Why Do You
Need a Powerful Headline
It doesn't matter how amazing
your product is. If you don’t grab the attention of your
target audience instantly, they're going to leave and most
likely never return.
Your headline is the first
thing your target users see. The headline creates the most
powerful first impression. A weak headline will cause people
to click off your article and trash your sales letter. A
powerful headline will make people read what you wrote.
Powerful headlines will help
you increase your open rates, give your websites better
engagement, and help you sell more products.
Use Motives-Flash-Bait (MFB)
formula to write a powerful headline
Figure out what motivates your
target audience and makes them tick - behave in the way you
need them to.
Define the star feature of
your innovation – the most distinctive, valuable, and
differentiated user benefit you want to highlight.
Make the readers curious -
write an attention grabbing sentence that makes them want to
read the article. Optional: add suspense elements to create
the sense of anticipation and an intense feeling of wanting
to discover what's beyond the headline.
Social Media Marketing (SMM)