Identify your competitors and
determine what things make them unique. What do you offer that
others don’t? To achieve competitive positioning define how you
create value for your market relative to your competition, carve
out a spot in the competitive landscape, and win mindshare in
the marketplace by becoming famous for unique customer value.
The slogan 'Play at home, shine globally'
innovators from other games.
"Play at home" differentiates Internet-powered Innompics
games, while "shine globally" differentiates Innompic games from other
The following two slogans
differentiate Business e-Coach from its direct and indirect
competitors in the eyes of target beneficiaries.
“We don’t teach, we inspire!”
– differentiates from educational Internet resources.
Inspiration for life and business is essential in today’s
world driven by entrepreneurial creativity and innovation.
– differentiates e-Coach from narrowly focused educational
articles. Broader cross-functional knowledge helps to create
winning innovative synergies in today’s era of systemic