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Marfa, a young biologist and
healthcare specialist, wanted to make people healthier. The
best way to achieve this is to get people closer to the
Mother Nature.
The famous ancient doctor
Hyppocrates taught 'Doctors treat diseases, but it is
Nature
who cures them".
Marfa wanted to do something
that would help people to live in a
cleaner, more natural
environment and eat
healthy natural food.
Marfa started searching for
the best solutions and found scientists who invented
Healthbiotics, all-natural and highly effective victorious
agent that can clean environment, improve and increase yield
of agriproduce, and
prevent and heal diseases naturally.
Yet, the scientists were not
entrepreneurial enough to commercialise their invention and
make it applied globally.
Marfa established the 'Healthbiotics'
startup with the scientists and obtained a small
startup
loan.
CHALLENGE #1
'Healthbiotics' needed success stories to be able to
persuade target customers to switch from chemicals to this
all-natural and more cost-effective agent. Yet, company
managers didn't want to switch to a new and better process
from an old one that was good enough for them.
SOLUTION
Marfa found three organisations that faced a severe crisis:
①
A municipal sewage treatment organisation whose bad
performance caused civilian protest actions.
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A poultry farm that was about to file for bankruptcy because
their major corporate customers stopped buying their
antibiotics-full chicken.
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A hospital where the mortality rate among the patients was
too high.
Facing a life-of-death dilemma, these three organisations
agreed to replace chemicals by heatlhbiotics and achieved
amazing positive results within 9 months.
These three success stories helped 'Healthbiotics' to start
acquiring new customers.
CHALLENGE #2
 A
chemical giant who saw the growing 'Healthbiotics' business
as a threat to their profits, launched a campaign aimed at
killing the social startup.
SOLUTION
Marfa partnered with 3 popular environment-concerned
bloggers who interviewed her about the great benefits of 'Healthbiotics'
for people and also about how the chemical giant tried to
kill her noble business.
Social networkers raised a campaign against the chemical
giant and forced the corporation to discontinue their
attempts to kill 'Healthbiotics'.
CHALLENGE #3
'Healthbiotics' was doing well locally, but had no funds to
expand globally.
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SOLUTION
Marfa diversified into more
profitable areas such skin care,
baby care, and shrimps farming. She also managed to win a
big contract for cleaning a subway from pathogens.
Increased revenue
streams made it possible for 'Healthbiotics' to
start expanding globally.
Marfa's social
entrepreneurship big dream came true! |
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