Innovation and Entrepreneurship e-Coach Innompic Games Vadim Kotelnikov  

Street Smart Innovation

Definition    Benefits    Strategies    Contests

Vadim Kotelnikov, Founder of Innompic Games

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Vadim Kotelnikov, Founder of Innompic Games

'Soft' innovation is at least as important as 'hard' innovation. Hard innovation without soft innovation is rare, soft innovation without hard innovation is common..

Vadim Kotelnikov




The Role of Social Intelligence

Social intelligence is the capacity to know oneself and to know others. Social Intelligence develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as "tact", "common sense", or "street smarts".

Social intelligence gives you cognitive ability to understand the social cues and motivations of others and yourself in social situations. It helps you to make correct judgments of others, to develop positive social character, to build harmonious relationships, to invent street-smart solutions, to succeed as a social entrepreneur and achieve more in many other areas.



Types of Intelligence

Holistic Intelligence


Interpersonal Intelligence

Cultural Intelligence




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Vadim Kotelnikov, Founder of Innompic Games

Having started as an incremental 'hard' innovator I grew gradually into a disruptive 'soft' innovator.

Vadim Kotelnikov




Harmonious Innovation is a holistic development process that puts the well-being of people, organisations and our planet at the centre of creative strategies and efforts aimed at inventing and building of a better and sustainable future where life, business, and environment matters fit together well.


'Soft' innovation is at least as important as 'hard' innovation.
Hard innovation without soft innovation is rare, soft innovation without hard innovation is common.
The two forms of innovation − hard innovation and soft innovation − are often implemented together.
'Hard' (R&D-based) innovation is more successful when it is implemented in combination with 'soft' ('street-smart', intuitive, serendipitous) innovation.
Non-technological innovation contributes to a stronger competitiveness.

Street smart innovation is inspired by a combination of life experiences, social intelligence, awareness, cleverness, intuition and ingenuity.
Companies that create an environment where employees are encouraged and rewarded for making contributions of their street smarts in order to fuel the company's soft-innovation efforts keep inventing amazing customer experiences.

STAYING COMPETITIVE: Hard-Soft Innovation Synergy
An firm that innovates continuously maintains its competitive advantage over other firms. A firm that stops innovating is fading out in the market.
'Hard' innovations take long time to develop and thus cannot be introduced every day. 'Soft' innovations can be introduced frequently and thus help firms to maintain their competitive advantage.
The best market effect is achieved when introduction of 'soft' and 'hard' innovations are synergized strategically and tactically.

Meanings and Examples of “Hard” and “Soft” Innovation

Innovation means introducing something new or improvising on something that already exists.
Hard innovation is organized R & D distinguished by strategic and tactical investment in innovation be it high-risk-high-return radical innovation or low-risk-low-return incremental innovation.
For instance, technological innovation, market-research-based innovation and beta-testing-driven innovation are all come under 'hard' innovation.
'Soft' innovation is based on implementation of smart, intuitive, serendipitous, valuable ideas that anyone can think up.
For instance, outside-the-box ideas for a new product or brand, paradigm-breaking approaches to social networking, new ways of customer engagement, unusual strategies to promote a product or increase its sales are all examples of 'soft' innovation.

rapid innovative change of an aesthetic nature – what he terms 'soft innovation'.

Why soft innovation, conceptually, is important.
Innovation that encompasses the artistic, formal (as in the contrast between form and function), intellectual or aesthetic, has largely been ignored in the mainstream literature on innovation.
At the centre of the analysis here is a form of innovation labeled soft innovation, defined to encompass changes in goods and services that primarily impact upon these aspects rather than functional performance.
Soft innovation mainly concerns product innovation and product differentiation. The emphasis upon product differentiation means that economic analysis designed for exploring (static) models in differentiated markets can be brought to bear upon dynamic questions relating to innovation. Innovation in terms of new product launches in such markets may reflect either movements towards equilibrium or changes in the equilibrium. Two main types of soft innovation are detailed: the first involving changes in products in the creative industries; the second involving changes in the aesthetic/intellectual dimensions of products in other industries.

Cross-functional Innovation
Innovative activity is an activity with the purpose of realising new products or new production processes.
Development and selling of a new product demands both functional and cross-functional innovation.
In today's era of systemic innovation, hard (technological) innovation is more successful when it is implemented in combination with soft (non-technological) innovation. That's why successful technology innovators undertake innovative activities is a non-technological sense as well, for example in the fields of strategy, marketing, organisation and management.



What it means to be street smart in innovation and business
Street Smart Disciplines Every Entrepreneur Needs
Some people argue that street smarts are only a natural born skill, but I disagree. I believe they are disciplines that can be taught and learned.
In the urban world, being street smart means instinctively knowing how to keep yourself safe from scams and bad guys. It means you know your way around, how to handle yourself in tough situations, and how to “read” people’s intent. In reality, the startup world contains those same very risky streets, but in the business context.


INNOBALL builds Street-Smart Innovation Skills

=> INNOBALL - helps you learn to "read" intent of innovation enemies and invent your entrepreneurial way around


Innovate smart. This means playing INNOBALL entrepreneurial simulation game to get smart before you start implementing an innovation project. INNOBALL helps you understand the potential of your business idea, entrepreneurial risks, and the business domain you are targeting better. In addition, INNOBALL builds your anticipation skills, strategic entrepreneurial creativity,  and opportunity-oriented and future-focused mentality. INNOBALL helps you develop both your entrepreneurial smartness and an actionable execution plan.

Learn smart. Learn by innovating. Adopt challenge-based accelerated learning strategies.

Present smart.

Market smart.

Grow smart. Virtuous spiral . Use SADR Cycle − Strategize, Act, Discover, Reassess. Beta test your business ideas, collect feedback, ask learning SWOT questions, and adapt.

Example: Eraser as a Doorstop

 How To Prevent a Door from Slamming in the Wind (Draft) Shut:
Cheapest Anti Door Slam Product:
Use Triangular Eraser as a Doorstop (Street Smart Innovation example)
Door slamming is a widespread problem (door slamming problem - turned to an opportunity: example of street-smart innovation; extra revenue for shops) => street-smart invention and market-smart innovation - a quick fix for a widespread problem
Doors unintentionally slam shut at the draft.
Slide a triangular eraser underneath the door to prevent it from slamming.
This is a great solution if you have a door that frequently slams shut from drafts coming in through open windows.
Triangular eraser is 40 times cheaper than a standard doorstop. Besides, erasers are much easier to find than doorstops.
Extra benefit: fix a door in a desired position (e.g. if you want a little bit of wind, not all of it)
A grocery shop in a sea-side area where people prefer to keep windows open sold 100+ more erasers in 3 days having started marketing them as an anti door slamming product.

Work smart. This means using discipline to get smart before you start working. Find out everything you can about the business domain you are targeting. In addition, maintain a change-oriented and future-focused mentality, with an actionable execution plan. When someone tells you they are working hard, it’s usually an excuse for not working smart.

Present everything. If you are trying to gain commitment or persuade someone, practice the discipline of thinking beyond conversational chatter. The four steps of a successful presentation always include preparation, practice, delivery, and asking for the order. Make these part of every interaction with partners, customers, and team members.

Deal with people. People do business with your people, not your startup. Finely tuned people skills make you more likeable, warm, friendly, open, and effective. Put yourself in their heads to see things from their perspective. Have patience, and listen actively before speaking. Street smart entrepreneurs practice this discipline until it is not work.

Watch your money. It’s not unusual for creative entrepreneurs to find finances difficult to understand, intimidating, or just a numbing bore. If you feel that way, find a partner who loves that critical side of the business. In reality, the discipline to manage cash does not require a financial genius. It just requires a discipline of relentless focus.

Get more business. This discipline is the art of making a constant of new business opportunities, new customers, and new revenue flowing into your startup. Develop an aggressive prospecting mentality, stay close to current and past customers, get referrals, and optimize Internet marketing. If you startup isn’t evolving and growing, you are failing.

Manage yourself. Entrepreneurs will always be wearing many hats in their business and personal life. Even the more important activities can sometimes be excuses to avoid the underlying challenge of working toward you life-changing goals. Learn and practice time management disciplines. Banish procrastination. Be decisive. Have fun.

Everybody sells. It may not be in their job descriptions, but everyone in a startup should be selling. The very first moment that you have contact with an investor, or a customer has contact with your team, an impression and a perception is created. That perception is your reality, and you only get one chance to make it a good one.

Overall, street smarts also requires that you can put all these things together for problem solving, and to dodge and weave effectively through the risky business streets. It means balancing your idealistic vision of how things could be, against the realities of the business world. Confidence and a positive attitude are also required to be a street smart and successful entrepreneur.

But attitude and problem solving are not sufficient, without the basic disciplines outlined above. No one is born with all these disciplines. These represent the knowledge and experience of many successful business people. Study them carefully and practice them religiously. The alternative is a long and painful learning curve, which neither you nor your investors can afford.





Vadim Kotelnikov, Founder of Innompic Games

While creating disruptive innovations, especially mega-innovations, disrupt man-made things, not the Universal Laws.

Vadim Kotelnikov




Harmonious Mega-innovation is an innovation-driven large-scale complex venture that is transformational, impacts millions of people, is applied across many diverse sectors of economy, and uses a holistic development process that puts the well-being of people, organisations and our planet at the centre of creative strategies and efforts aimed at inventing and building of a better and sustainable future.




Vadim Kotelnikov, Founder of Innompic Games

World peace, harmony and wellbeing come naturally when every individual loves the whole world and all living creatures.

Vadim Kotelnikov








Attitude of a Loving Creator

The attitude of a loving creator makes harmonious innovation both natural and relentless activity.

Planet of Loving Creators

World peace, harmony and well-being come naturally when every individual loves the whole world and all leaving creatures.


 Virtuous Spiral of Harmonious Innovation
Each circle of the virtual spiral consists of 3 phases
1. Strategic Creativity: 3Bs Process
2. INNOBALL Simulation Game
3. Entrepreneurial Action followed by Learning SWOT questions

Holistic Creativity and Innovation




Innompic Ratings of individuals, organisations, countries as world-changing harmonious innovators and loving creators

Innompic Ratings

Ratings of  individuals, organisations and countries as innopreneurial loving creators and World-changing harmonious innovators.





love- and consciousness-driven  continuous, dynamic    well-being of humankind,



Harmonise main World Games: body and mind.
Olympic Games help discover sports-related capabilities of human beings.
Innompic Games help discover and stretch capabilities of human beings for creation and innovation.
PLC. The divine mission of every human being is love and creation.
Teach harmonious innovation  




"In this paper, we define innovation as new ideas that are actually applied in ... a peaceful, harmonious future"

"In an age where harmonious innovation is becoming more celebrated, sustainable designs to preserve the Earth and contribute to well-being are being implemented at a rapid rate."
"Harmonious innovation culture is the immaterial assets of campus, and the university student can keep on one of the important factors of development. "
result in a harmonious innovation process
harmonious innovation environment
important conditions for a harmonious innovation process
"to develop the theory of decentralized systems to enable a harmonious innovation environment, especially a loosely coupled ecosystem."

"Today, we live in a dynamic and turbulent global community. The wave of mega-trends, including rapid change in globalization and technological advances, is creating new market forces. For any organization to survive and prosper in such an environment, innovation is imperative. However, innovation is no longer just for creating value to benefit individuals, organizations, or societies. The ultimate purpose of innovation should be much more far reaching, helping create a smart future where people can enjoy the best quality of life possible. Thus, innovation must search for intelligent solutions to tackle major social ills, seek more proactive approaches to predict the uncertain future, and pursue strategies to remove barriers to the smart future. This study explores the detailed requirements of a smart future, including both hardware types and soft social/cultural components."
"To survive and improve the quality of life, continuous innovation efforts have been imperative. All major revolutionary waves of human history – agricultural, industrial, information, and now convergence – are all about innovation for creating new and better value."
"The purpose of innovation is much more profound than just creating greater customer value, better competitive advantage of firms, and an environment for better quality of life. The ultimate goal of innovation should be the creation of a better future. The “small i” for innovation is for an individual, organization, society, or country. However, the “Large I” should be innovation for creating a smart future.

The benefits of innovation may accrue to individuals, groups of people, communities, industries, societies, nations, regions, and the world. What is common to all these entities is that they all pursue innovation for better preparation of the future (Canton, 2015, Drucker, 1985). However, innovation should not be for passively being future smart by preparing to meet the uncertain future by being predictive, adaptive, and agile. Instead, innovation should be for more aggressively active in creating a smart future that provides more opportunities for a better quality of life.

The term “smart” has been used widely nowadays, for example, smartphones, smart cars, smart homes, smart infrastructure, smart cities, smart countries, and the like. The term “smart” represents the concept of hope and aspiration that depends on a person's perspective. The smart state depends on the given condition, environment, culture, and the person's value system. Nevertheless, the general concept of a smart future should mean a living environment which is much better than the current state of affairs.

The smart future should be where innovation would help develop intelligent solutions to complex problems to secure a humane environment (Streitz, 2015). In such a smart future, people can more freely pursue opportunities to learn and grow, be engaged in good relationships, be happy with the community and work place, and also have a comfortable and healthy life style with adequate financial resources (Gallup-Healthways, 2015). Creating such a smart future requires much more than just smart gadgets, advanced technologies, convergence strategies, and government support. It requires a fabric of soft innovations that can nurture an aspirational future such as social justice, rule of law, transparency, accountability, cohesive collective wisdom of people, and shared visions and goals (Kramer and Pfitzer, 2016, Porter and Kramer, 2011).

In this paper, we will explore the definition of a smart future, requirements for creating an environment for the well-being of people, application of fast advancing science and technologies, and creative convergence strategies that support aspirational innovation efforts, ideas that can disrupt the barriers to a smart future, and the soft social requirements that are fundamental for developing shared visions for a smart future. This paper is organized as follows. In “Innovation for value creation” section, we discuss the purpose, classification, and organizational purpose of innovation. “Innovation life cycle” section presents innovation life cycle from idea generation to harvesting on the S-curve. The concept of a smart future is articulated in “What is smart future?” section, while the requirements for creating a smart future is presented in “Requirements of a smart future” section. “Innovations that disrupt barriers to the smart future” section discusses innovations that can disrupt barriers to a smart future. “Conclusion” section concludes the paper by proposing the soft social requirements for s smart future."

Innovation harmony is about coordinating the key levers of innovation to improve growth and business performance. ... Achieving innovation harmony requires a firm-level commitment and a specific plan of action.




Holistic creativity (HC) is a comprehensive approach to addressing a complex challenge and coming out with an integrated creative solution.




Holistic innovation (HI) is a visionary big-picture systems approach to inventing, synergizing, designing, harmonizing, producing and delivering complex innovative value.



Innovation paradigm shift: from linear to cross-functional systemic innovation.

Cross-functionally innovator innovator MBS

Cross-functional innovation teams


Anticipation ***WHAT***

---Target Output---
6Ws are assembled and synergized
5 Basic Elements are harmonised
The Wheel is balanced
*** Where***
Life Design
Business Design
Synergistic Innovation 360
Creative solving of complex problems
Yin and Yang: Outside-In and Inside-Out
Subconscious; Intuition; Listen to the Universe
5 Basic Elements;
6Ws of IG & Spoken Innovation
Innovation A-to-Z/360
The Art of Innovation
Creation Show
sMusical-Inn 'SR&J'
The Tree of Strategies; Business Case; Business Design; Business Model;
***Quote from***
Holistic Creativity is a new, comprehensive approach to Creativity. It’s a complete system that provides a transformational path to inspired productivity and creative fulfillment. The system synthesizes what you already know with Design Thinking, cutting-edge Psychology & Neuroscience, and ancient techniques for Mindfulness & self-awareness.
Holistic Creativity can support you whether you are analyzing a creative challenge, diagnosing a troublesome block, creating original ideas or content, developing an approach, refining a technique, producing and distributing finished creative work, or harnessing Creativity to advance your initiatives.