'Soft' innovation is at
least as important as
'hard' innovation. Hard
innovation without soft
innovation is rare, soft
innovation without hard
innovation is common..
Having started as an
innovator I grew
gradually into a
Harmonious Innovation is a
holistic development process that puts the
people, organisations and
our planet at the centre of
strategies and efforts aimed at
inventing and building of a
better and sustainable future
where life, business, and environment matters fit
'Soft' innovation is
at least as important as 'hard' innovation.
Hard innovation without soft innovation is rare,
soft innovation without hard innovation is common.
The two forms of innovation − hard innovation and
soft innovation − are often implemented together.
'Hard' (R&D-based) innovation is more successful
when it is implemented in combination with 'soft'
('street-smart', intuitive, serendipitous)
Non-technological innovation contributes to a
Street smart innovation is inspired by a combination
of life experiences, social intelligence, awareness,
cleverness, intuition and ingenuity.
Companies that create an environment where employees
are encouraged and rewarded for making contributions
of their street smarts in order to fuel the
company's soft-innovation efforts keep inventing
amazing customer experiences.
STAYING COMPETITIVE: Hard-Soft Innovation Synergy
An firm that innovates continuously maintains its
competitive advantage over other firms. A firm that
stops innovating is fading out in the market.
'Hard' innovations take long time to develop and
thus cannot be introduced every day. 'Soft'
innovations can be introduced frequently and thus
help firms to maintain their competitive advantage.
The best market effect is achieved when introduction
of 'soft' and 'hard' innovations are synergized
strategically and tactically.
Meanings and Examples of “Hard” and “Soft”
Innovation means introducing something new or
improvising on something that already exists.
Hard innovation is organized R & D distinguished by
strategic and tactical investment in innovation be
it high-risk-high-return radical innovation or
low-risk-low-return incremental innovation.
For instance, technological innovation,
market-research-based innovation and
beta-testing-driven innovation are all come under
'Soft' innovation is based on implementation of
smart, intuitive, serendipitous, valuable ideas that
anyone can think up.
For instance, outside-the-box ideas for a new
product or brand, paradigm-breaking approaches to
social networking, new ways of customer engagement,
unusual strategies to promote a product or increase
its sales are all examples of 'soft' innovation.
rapid innovative change of an aesthetic nature –
what he terms 'soft innovation'.
Why soft innovation, conceptually, is important.
Innovation that encompasses the artistic, formal (as
in the contrast between form and function),
intellectual or aesthetic, has largely been ignored
in the mainstream literature on innovation.
At the centre of the analysis here is a form of
innovation labeled soft innovation, defined to
encompass changes in goods and services that
primarily impact upon these aspects rather than
Soft innovation mainly concerns product innovation
and product differentiation. The emphasis upon
product differentiation means that economic analysis
designed for exploring (static) models in
differentiated markets can be brought to bear upon
dynamic questions relating to innovation. Innovation
in terms of new product launches in such markets may
reflect either movements towards equilibrium or
changes in the equilibrium. Two main types of soft
innovation are detailed: the first involving changes
in products in the creative industries; the second
involving changes in the aesthetic/intellectual
dimensions of products in other industries.
Innovative activity is an activity with the purpose
of realising new products or new production
Development and selling of a new product demands
both functional and cross-functional innovation.
In today's era of systemic innovation, hard
(technological) innovation is more successful when
it is implemented in combination with soft
(non-technological) innovation. That's why
successful technology innovators undertake
innovative activities is a non-technological sense
as well, for example in the fields of strategy,
marketing, organisation and management.
What it means to be
street smart in innovation and business
Street Smart Disciplines Every Entrepreneur Needs
Some people argue that street smarts are only a
natural born skill, but I disagree. I believe they
are disciplines that can be taught and learned.
In the urban world, being street smart means
instinctively knowing how to keep yourself safe from
scams and bad guys. It means you know your way
around, how to handle yourself in tough situations,
and how to “read” people’s intent. In reality, the
startup world contains those same very risky
streets, but in the business context.
Street-Smart Innovation Skills
=> INNOBALL - helps
you learn to "read" intent of innovation enemies and
invent your entrepreneurial way around
This means playing INNOBALL entrepreneurial
simulation game to get smart before you start
implementing an innovation project. INNOBALL helps
you understand the potential of your business idea,
entrepreneurial risks, and the business domain you
are targeting better. In addition, INNOBALL builds
your anticipation skills, strategic entrepreneurial
creativity, and opportunity-oriented and
future-focused mentality. INNOBALL helps you develop
both your entrepreneurial smartness and an
actionable execution plan.
Learn by innovating. Adopt challenge-based
accelerated learning strategies.
Virtuous spiral . Use
− Strategize, Act, Discover,
Beta test your
business ideas, collect feedback, ask learning SWOT
questions, and adapt.
Example: Eraser as a Doorstop
How To Prevent a
Door from Slamming in the Wind (Draft) Shut:
Cheapest Anti Door Slam Product:
Use Triangular Eraser as a Doorstop (Street Smart
Door slamming is a widespread problem (door slamming
problem - turned to an opportunity: example of
street-smart innovation; extra revenue for shops) =>
street-smart invention and market-smart innovation -
a quick fix for a widespread problem
Doors unintentionally slam shut at the draft.
Slide a triangular eraser underneath the door to
prevent it from slamming.
This is a great solution if you have a door that
frequently slams shut from drafts coming in through
Triangular eraser is 40 times cheaper than a
standard doorstop. Besides, erasers are much easier
to find than doorstops.
Extra benefit: fix a door in a desired position
(e.g. if you want a little bit of wind, not all of
A grocery shop in a sea-side area where people
prefer to keep windows open sold 100+ more erasers
in 3 days having started marketing them as an anti
door slamming product.
Work smart. This means
using discipline to get smart before you start
working. Find out everything you can about the
business domain you are targeting. In addition,
maintain a change-oriented and future-focused
mentality, with an actionable execution plan. When
someone tells you they are working hard, it’s
usually an excuse for not working smart.
Present everything. If
you are trying to gain commitment or persuade
someone, practice the discipline of thinking beyond
conversational chatter. The four steps of a
successful presentation always include preparation,
practice, delivery, and asking for the order. Make
these part of every interaction with partners,
customers, and team members.
Deal with people.
People do business with your people, not your
startup. Finely tuned people skills make you more
likeable, warm, friendly, open, and effective. Put
yourself in their heads to see things from their
perspective. Have patience, and listen actively
before speaking. Street smart entrepreneurs practice
this discipline until it is not work.
Watch your money. It’s
not unusual for creative entrepreneurs to find
finances difficult to understand, intimidating, or
just a numbing bore. If you feel that way, find a
partner who loves that critical side of the
business. In reality, the discipline to manage cash
does not require a financial genius. It just
requires a discipline of relentless focus.
Get more business.
This discipline is the art of making a constant of
new business opportunities, new customers, and new
revenue flowing into your startup. Develop an
aggressive prospecting mentality, stay close to
current and past customers, get referrals, and
optimize Internet marketing. If you startup isn’t
evolving and growing, you are failing.
Entrepreneurs will always be wearing many hats in
their business and personal life. Even the more
important activities can sometimes be excuses to
avoid the underlying challenge of working toward you
life-changing goals. Learn and practice time
management disciplines. Banish procrastination. Be
decisive. Have fun.
Everybody sells. It
may not be in their job descriptions, but everyone
in a startup should be selling. The very first
moment that you have contact with an investor, or a
customer has contact with your team, an impression
and a perception is created. That perception is your
reality, and you only get one chance to make it a
Overall, street smarts
also requires that you can put all these things
together for problem solving, and to dodge and weave
effectively through the risky business streets. It
means balancing your idealistic vision of how things
could be, against the realities of the business
world. Confidence and a positive attitude are also
required to be a street smart and successful
But attitude and problem solving are not sufficient,
without the basic disciplines outlined above. No one
is born with all these disciplines. These represent
the knowledge and experience of many successful
business people. Study them carefully and practice
them religiously. The alternative is a long and
painful learning curve, which neither you nor your
investors can afford.
Harmonious Mega-innovation is an
innovation-driven large-scale complex venture that is
transformational, impacts millions of people, is applied across
many diverse sectors of economy, and uses a
holistic development process that puts the
well-being of people, organisations and our planet at the
centre of creative strategies and efforts aimed at inventing and
building of a better and sustainable future.
Attitude of a
The attitude of a loving creator
makes harmonious innovation both natural and relentless
Planet of Loving Creators
World peace, harmony and
well-being come naturally when every individual loves the whole
world and all leaving creatures.
Spiral of Harmonious Innovation
Each circle of the virtual spiral consists of 3 phases
1. Strategic Creativity: 3Bs Process
2. INNOBALL Simulation Game
3. Entrepreneurial Action followed by Learning SWOT questions
Creativity and Innovation
love- and consciousness-driven
well-being of humankind,
Harmonise main World Games: body and mind.
Olympic Games help discover sports-related capabilities of human
Innompic Games help discover and stretch capabilities of human
beings for creation and innovation.
PLC. The divine mission of every human being is love and
Teach harmonious innovation
"In this paper, we define
innovation as new ideas that are actually applied in ... a
peaceful, harmonious future"
"In an age where harmonious innovation is becoming more
celebrated, sustainable designs to preserve the Earth and
contribute to well-being are being implemented at a rapid rate."
"Harmonious innovation culture is the immaterial assets of
campus, and the university student can keep on one of the
important factors of development. "
result in a harmonious innovation process
harmonious innovation environment
important conditions for a harmonious innovation process
"to develop the theory of decentralized systems to enable a
harmonious innovation environment, especially a loosely coupled
"Today, we live in a dynamic and turbulent global community. The
wave of mega-trends, including rapid change in globalization and
technological advances, is creating new market forces. For any
organization to survive and prosper in such an environment,
innovation is imperative. However, innovation is no longer just
for creating value to benefit individuals, organizations, or
societies. The ultimate purpose of innovation should be much
more far reaching, helping create a smart future where people
can enjoy the best quality of life possible. Thus, innovation
must search for intelligent solutions to tackle major social
ills, seek more proactive approaches to predict the uncertain
future, and pursue strategies to remove barriers to the smart
future. This study explores the detailed requirements of a smart
future, including both hardware types and soft social/cultural
"To survive and improve the quality of life, continuous
innovation efforts have been imperative. All major revolutionary
waves of human history – agricultural, industrial, information,
and now convergence – are all about innovation for creating new
and better value."
"The purpose of innovation is much more profound than just
creating greater customer value, better competitive advantage of
firms, and an environment for better quality of life. The
ultimate goal of innovation should be the creation of a better
future. The “small i” for innovation is for an individual,
organization, society, or country. However, the “Large I” should
be innovation for creating a smart future.
The benefits of innovation may accrue to individuals, groups of
people, communities, industries, societies, nations, regions,
and the world. What is common to all these entities is that they
all pursue innovation for better preparation of the future
(Canton, 2015, Drucker, 1985). However, innovation should not be
for passively being future smart by preparing to meet the
uncertain future by being predictive, adaptive, and agile.
Instead, innovation should be for more aggressively active in
creating a smart future that provides more opportunities for a
better quality of life.
The term “smart” has been used widely nowadays, for example,
smartphones, smart cars, smart homes, smart infrastructure,
smart cities, smart countries, and the like. The term “smart”
represents the concept of hope and aspiration that depends on a
person's perspective. The smart state depends on the given
condition, environment, culture, and the person's value system.
Nevertheless, the general concept of a smart future should mean
a living environment which is much better than the current state
The smart future should be where innovation would help develop
intelligent solutions to complex problems to secure a humane
environment (Streitz, 2015). In such a smart future, people can
more freely pursue opportunities to learn and grow, be engaged
in good relationships, be happy with the community and work
place, and also have a comfortable and healthy life style with
adequate financial resources (Gallup-Healthways, 2015). Creating
such a smart future requires much more than just smart gadgets,
advanced technologies, convergence strategies, and government
support. It requires a fabric of soft innovations that can
nurture an aspirational future such as social justice, rule of
law, transparency, accountability, cohesive collective wisdom of
people, and shared visions and goals (Kramer and Pfitzer, 2016,
Porter and Kramer, 2011).
In this paper, we will explore the definition of a smart future,
requirements for creating an environment for the well-being of
people, application of fast advancing science and technologies,
and creative convergence strategies that support aspirational
innovation efforts, ideas that can disrupt the barriers to a
smart future, and the soft social requirements that are
fundamental for developing shared visions for a smart future.
This paper is organized as follows. In “Innovation for value
creation” section, we discuss the purpose, classification, and
organizational purpose of innovation. “Innovation life cycle”
section presents innovation life cycle from idea generation to
harvesting on the S-curve. The concept of a smart future is
articulated in “What is smart future?” section, while the
requirements for creating a smart future is presented in
“Requirements of a smart future” section. “Innovations that
disrupt barriers to the smart future” section discusses
innovations that can disrupt barriers to a smart future.
“Conclusion” section concludes the paper by proposing the soft
social requirements for s smart future."
Innovation harmony is about coordinating the key levers of
innovation to improve growth and business performance. ...
Achieving innovation harmony requires a firm-level commitment
and a specific plan of action.
(HC) is a comprehensive approach to addressing a
complex challenge and coming out with an integrated
Holistic innovation (HI) is a visionary
big-picture systems approach to inventing,
synergizing, designing, harmonizing, producing and
delivering complex innovative value.
Innovation paradigm shift: from
linear to cross-functional systemic innovation.
Cross-functional innovation teams
6Ws are assembled and synergized
5 Basic Elements are harmonised
The Wheel is balanced
Synergistic Innovation 360
Creative solving of complex problems
Yin and Yang: Outside-In and Inside-Out
Subconscious; Intuition; Listen to the Universe
5 Basic Elements;
6Ws of IG & Spoken Innovation
The Art of Innovation
The Tree of Strategies; Business Case; Business Design; Business Model;
***Quote from holisticcreativity.com***
Holistic Creativity is a new, comprehensive approach to Creativity. It’s a
complete system that provides a transformational path to inspired
productivity and creative fulfillment. The system synthesizes what you
already know with Design Thinking, cutting-edge Psychology & Neuroscience,
and ancient techniques for Mindfulness & self-awareness.
Holistic Creativity can support you whether you are analyzing a creative
challenge, diagnosing a troublesome block, creating original ideas or
content, developing an approach, refining a technique, producing and
distributing finished creative work, or harnessing Creativity to advance