Leading a Venture


Steve Jobs' 12 Rules of Success

Steve Jobs advice rules for success

Live your passion

Make a difference

Do your best



Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?


We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.

Steve Jobs 12 Success Rules for Entrepreneurial Leaders






Do what you love to do

"You've got to find what you love. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."  >>>




Be different

"Here’s to the crazy ones… We see them as genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."... More

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Steve Jobs Here’s to the crazy ones

Innompic Anthem



Do your best

"We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life."


Stretch    Apple's Design Process    Continuous Improvement Mindset 




Make SWOT analysis

"Get rid of the crappy stuff and focus on the good stuff."




Be entrepreneurial

"Why join the navy if you can be a pirate?"

Innompic Games: Contests



Start small, think big

"I want to put a ding in the universe."




Strive to become a market leader

"I’ve always wanted to own and control the primary technology in everything we do."




Focus on the outcome 

"People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

Prepare to win wisely Vadim Kotelnikov quotes Innoball Innovation Brainball simulation game

Weighted Guiding Principles



Ask for feedback

"We think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply."  >>>





"Innovation distinguishes between a leader and a follower."  >>>

Learn from failures

"There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind." Venture into new areas and learn by falling forward.



Learn continually

"Learn continually – there's always "one more thing" to learn!"