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Do you want to spend the rest of your life selling
sugared water or
do you want a chance to
change the world?
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We’re gambling on our vision, and we’d rather do
that than make ‘me-too’ products. |
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Do what you love to do
"You've got to
find what you love. The only way to do great work is to
love what you do.
If you haven't found it yet, keep looking. Don't settle. As with all matters of
the heart, you'll know when you find it."
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Make SWOT analysis
"Get rid of the crappy stuff and focus on the good stuff." |
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Start small, think big
"I want to put a ding in the universe." |
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Focus on the outcome
"People think focus means saying yes to the thing you’ve got to
focus
on. But that’s not what it means at all. It means saying no to the
hundred other good ideas that there are. You have to pick carefully." |
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Weighted Guiding
Principles |
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Ask for feedback
"We think that our job is to take
responsibility for the complete
user experience. And if it’s not
up to par, it’s our fault, plain and simply."
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Innovate
"Innovation
distinguishes between a
leader and a
follower."
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Learn from failures
"There’s a phrase in
Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s
mind." Venture into new areas and learn by falling forward. |
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