Lessons from great innovators


Steve Jobs' 12 Rules of Success

Steve Jobs advice rules for success

Live your passion

Make a difference

Do your best


"Do you want to spend the rest of your life selling sugared water or

do you want a chance to change the world?"


Steve Jobs 12 Success Rules for Entrepreneurial Leaders


 "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."





Steve Jobs Story    Steve Jobs Quotes

Do What You Love To Do and Make a Difference

Steve Jobs' 12 Rules of Success    Sell Dream and Emotional Benefits

Love Is the Only Important Thing

Apple's Innovation Strategies    Apple's Design Process

Apple: New Business Models and Value Innovation





There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.

Do what you love to do

"You've got to find what you love. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."  >>>


Be different

"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."



Do your best

"We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life."


Make SWOT Analysis

"Get rid of the crappy stuff and focus on the good stuff."


Be entrepreneurial

"Why join the navy if you can be a pirate?"


Start small, think big

"I want to put a ding in the universe."


Strive to become a market leader

"I’ve always wanted to own and control the primary technology in everything we do."


Focus on the outcome

"People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully."


Ask for feedback

"We think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply."



"Innovation distinguishes between a leader and a follower."


Learn from failures

"There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind."


Learn continually

"Learn continually – there's always "one more thing" to learn!"