Innovation Guru

Articles

Planet of Loving Creators

Many of us focus merely on problems and think that problem solving is enough. We focus on problems, solve them and move on. But this is risky. Solving a problem brings you back to the stage before the problem but does not move you forward or differentiate you.

Exciting Challenges

Creative Problem Solving (CPS)

Turn Problems to Opportunities

Create Proactively,
Don't Focus on Problem Solving Only

While solving problems is certainly good and beneficial, we need to remember that we should also direct our thinking on areas for innovation and improvement. We should challenge current practices, operations, processes, etc even if they do not shout out as problems.

Add Creativity To Your Sales Efforts

Using creativity in sales can have an enormous effect on getting your buyers to accept your offer.

How To Market an Innovative Product

STAND OUT

Try to relate your pitch to the buyer's company, strategy, pain points, character, interests and concerns.

Don't use the same pitch for all your prospects. Do your homework on both the company and the person you will be talking too. Try to identify his specific concerns.

If he is concerned about speed, talk about speed, if he enjoys numbers, use mathematics to describe benefits, and if he is interested in having it up and running as soon as possible focus on your ability to achieve this.

Selling is communicating and developing trust and you can only do that if you ... speak the same language.