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How To Market and Sell Out an Innovative Event

Vadim Kotelnikov Innompic Games

Vadim Kotelnikov logo icon  Innompic Games founder Vadim Kotelnikov  icon slide show


Differentiated Remarkable Seducing


Focus on Enthusiasts and Visionaries

Enthusiasts (or Innovators): purchase a radically innovative solution just as it comes available and before anybody else.

Visionaries (or Early Adopters): purchase an radically innovative solution before most companies, but only after there are references available from other users... More

Intuiters are the primary target audience of your marketing campaign. Intuiters are very interested in what's coming next. They look at the big picture and concentrate on possibilities. Give them what they need.

Feelers are interested in feelings of others. Display third-party endorsements to engage Feelers as well.

Sensors have great respect for facts. To motivate them, provide facts when you emphasize your market leadership.

Thinkers are analytical, precise, and logical. So include some logical arguments in your event marketing campaign too.

Formal influencers, such as CEO, can bring several staff members to your innovative event if they like what you offer to them. Informal influencers can create a buzz about your event and/ or lead an informal group of participants. Pay special attention to influencers: customize your marketing message to their needs, offer them a VIP treatment.




How To Sell Out Your Event in 10 Minures




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Best Innovation events, 2nd Innompic Games 2018, Malaysia, University of Kuala Lumpur, Technopreneur, Othman Ismail, Bahtiar Bin Kasbi

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