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How To Market and Sell Out an Innovative Event
Vadim Kotelnikov Innompic Games

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How To Market an Event, Vadim Kotelnikov, Othman Ismail, 2nd Innompic Games 2018, What's Next, WNSA Siingapore Airshow, #EventMarketing

Focus on Enthusiasts and Visionaries

Enthusiasts  purchase a radically innovative solution before anybody else. Invite them to be a part of a world-changing event . Visionaries follow enthusiasts after they can see an initial list of attendants of an innovative event... More

Pay special attention to influencers: customize your marketing message to their needs, offer them a VIP treatment. Formal influencers, such as CEO, can bring several staff members to your innovative event if they like what you offer to them. Informal influencers can create a buzz about your event and/ or lead an informal group of participants.


Be Differentiated. Many events compete for your prospects time and money. They are your competitors, and you must differentiate competitively from them.

Be Remarkable:    Be Seducing:

In addition to describing the benefits of attending, play on people's fear of missing out. Include positive testimonials and cute photos of previous attendees having great time in your marketing materials . If you run a business event, let potential attendees know that their direct or indirect competitors are attending.

How To Market an Innovative Event, Vadim Kotelnikov, Mini-Innompics. WNSA, 2nd Innompic Games 2018, Singapore Air Show, amazed customers



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Best Innovation events, 2nd Innompic Games 2018, Malaysia, University of Kuala Lumpur, Technopreneur, Othman Ismail, Bahtiar Bin Kasbi

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Intuiters are the primary target audience of your marketing campaign. Intuiters are very interested in what's coming next. They look at the big picture and concentrate on possibilities. Give them what they need. Use the power of imagination to inspire your prospects to attend your innovative event.

Feelers are interested in feelings of others. Display third-party endorsements to engage Feelers as well.

Sensors have great respect for facts. To motivate them, provide facts when you emphasize your market leadership.

Thinkers are analytical, precise, and logical. So include some logical arguments in your event marketing campaign too. Show them how many people are attending, and whether any big names are coming.




How To Sell Out Your Event in 10 Minutes

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