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How To Market and Sell Out an
Innovative Event
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Targeting, Art, Techniques,
Examples
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Focus on Enthusiasts
and Visionaries
Customers of innovative products can
be divided into
several groups. Enthusiasts purchase a
radically innovative
solution before anybody else. Invite them to be a part of a
world-changing event. Visionaries follow enthusiasts after they can
see an initial list of attendants of an innovative event. |
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Seduce Influencers
Pay special attention to
influencers: customize your
marketing message to their
needs, offer them a VIP
treatment. Formal influencers,
such as CEO, can bring several
staff members to your innovative
event if they like what you
offer to them. Informal
influencers can
create a buzz about your
event and/ or lead an informal
group of participants.
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Stand Out
from the Competition
Be Differentiated. Many events compete
for your prospects time and money. They are your competitors, and
you must differentiate
competitively from them.
To stand out, you must be
① Remarkable ② Seducing: |
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Talk About What They'll Miss
By Not Coming
In
addition to describing the
benefits of attending, play on
people's fear of missing out.
Include
positive testimonials and
cute photos of previous
attendees having great time in
your marketing materials . If
you run a business event, let
potential attendees know that
their direct or indirect
competitors are attending.
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Connect with Different Types of
People
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Intuiters are the primary
target audience of your marketing campaign. Intuiters are very
interested in what's coming next. They look at the big picture and
concentrate on possibilities. Give them what they need. Use the power of
imagination to inspire your prospects to attend your innovative event. |
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Feelers are interested in feelings
of others. Display third-party endorsements to engage Feelers as well.
Show them how many people are attending, and whether any big names are
coming.
Sensors have great respect for
facts. To motivate them, provide facts when you emphasize your market
leadership.
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Thinkers are analytical, precise,
and logical. So include some logical arguments in your event marketing
campaign too..
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Empathize with Your Customers |
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New Games
for the New World
Established millenniums ago, Olympic
Games help great athletes shine, but modern world is driven by
creative and innovative people, not warriors. It needs also new
intellectual Games.
Innompic Games
is
THE SOLUTION. |
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